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Emerald Star appoints Kate Bray as Global Sales and Customer Director

Emerald Star is the No.1 provider of boating holidays on Europe and Canada’s beautiful inland waterways bringing together more than 50 years of experience, expertise and memories. The UK based operator is delighted to announce that Kate Bray has joined the senior management team as Global Sales and Customer Director, reporting to Cheryl Brown, Managing Director of Le Boat. She will be working across Le Boat’s global business, to grow sales and distribution channels and across all source markets as well as delivering an outstanding experience across the full customer journey. 

Kate comes to the role with a wealth of experience covering all aspects of B2B and B2C markets in international travel, having previously worked for several high-profile travel organisations within the Marine, Leisure and eCommerce travel space. Kate has held Distribution Director and Director of Customer Engagement roles in specialist UK-based tour operators including TUI Specialist and Activity Sector and previously worked for Groupon as Director of International Sales.

The investment in the role demonstrates Le Boat’s commitment to its sales efforts across its international territories, ensuring sales initiatives to drive revenue growth and expand the presence of the brand globally.

Cheryl Brown, Managing Director of Emerald Star says “We are delighted to welcome Kate to our team, she brings a broad wealth of knowledge and proven track record in the hospitality industry which make her the ideal candidate for this role. She comes as a great asset to our company currently and is exactly the person we need to help us execute our ambitious vision for the future. She will be instrumental in the launch our new program next year in  Canada, thanks to Le Boat’s new destination exploring the picturesque Trent-Severn Waterway and Kawartha Lakes.”

Kate says “The challenge and responsibility of overseeing a global portfolio, opening new markets and growing the brand is very appealing, I am thrilled to be joining Emerald Star and be back in the marine space. My entire career has been in travel, I look forward to utilising my skills and experience whilst working alongside a group of talented professionals.”

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For all press enquiries please contact 

Lynsey Devon lynsey@heavenpublicity.co.uk; 07717 078862 / 020 3763 5170  

About Le Boat: Emerald Star is the leading provider of self-drive boating holidays on Europe and Canada’s inland waterways. With the world’s largest fleet of over 900 self-drive boats, including its newest premier Horizon cruisers, they offer the widest choice of fabulous boating destinations. Operating a network of nearly 40 departure bases across nine destinations, Le Boat’s boating holidays can be whatever you want them to be, from a full-on action-packed adventure to a slow-paced relaxing chance to unwind. With no previous experience necessary, boating holidays can be enjoyed by anyone. www.leboat.co.uk